India does not suffer from a shortage of entrepreneurial talent. It suffers from systems that make entrepreneurship a difficult choice for ordinary people. Seven years ago, this simple but uncomfortable truth led to the creation of the Global Alliance for Mass Entrepreneurship (GAME). GAME was founded in August 2018 by three prolific entrepreneurs— Ravi Venkatesan, Madan Padaki, and Mekin Maheshwari —to address systemic challenges to job creation in India. GAME did not set out to run programs, implement schemes, or become another delivery organisation. We set out to change the conditions within existing systems, because that is where scale truly lives