ProgramsManagement Consulting (Spring 2021)ProjectsHelping CapSource Improve Management and Marketing of Online Case L...

Project Title: Helping CapSource Improve Management and Marketing of Online Case Library

CapSource

Details
Project Title Helping CapSource Improve Management and Marketing of Online Case Library
Project Topics Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
CapSource makes building and scaling industry-integrated project-based experiential learning programs easy. Through a combination of software and services, CapSource helps educators match with companies and design projects based on narrow academic requirements. CapSource is looking for a way to better manage and market their free offering, OpenCases, to attract the types of educators that would be interested in eventually using our more premium, paid products and services. The philosophy behind OpenCases is to take our old Capstone and Live Case project outlines and repurpose them as a free, open educational resource. Eventually, CapSource plans to  use these cases as a way to vet students applying for their Virtual Internship Programs, a premium offering for industry partners. Learning Objectives:
  • Understand and implement the various facets of management consulting as it relates to project management, research and data collection, consulting ethics, intellectual property, and team dynamics.
  • Conduct a management consulting engagement with an actual client from the beginning to the final formal report and presentation.
  • Engage in a meaningful and professional relationship with the client to create value for the client based on managerial insight and managerial action. 
  • Develop and use a project plan to manage the project.
  • Additional learning objectives listed according to the milestones below.
Resources:
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

OFFICIAL PROJECT LAUNCH

 Jan 02 2021

UPLOAD MILESTONE #1 PRESENTATION

 Jan 03 2021 Submission Required

Program Kickoff

 Feb 01 2021 Event

Kickoff Webinar

 May 02 2021

Check-In Webinar

 May 04 2021

KICKOFF EVALUATION DUE

 Jul 02 2021

TEMPERATURE CHECK SURVEY DUE

 Aug 03 2021

Check-In Meeting #1

 Dec 03 2021

TEMPERATURE CHECK SURVEY DUE

 Dec 04 2021

SUBMIT FINAL DELIVERABLE

 Submission Required

Final Presentation Webinar

OFFICIAL PROJECT END

Complete End of Project SELF Evaluation

Complete End of Project PEER Evaluation

REMINDER OF CONFIDENTIALITY

Program Managers

Name Organization

Teams

Team Name  Project Name  Team Members 
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