Project Title: Drive Local Foot Traffic through Digital Marketing
Zen Om Studio
| Details | |
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| Project Title | Drive Local Foot Traffic through Digital Marketing |
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| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | This Industry Capstone Program project is with the New Jersey Hospitality Alliance (NJHA) and the corporate partners are Leigh Wilson and Preston Junger. The faculty advisor is Professor Brian Mueller.
The NJHA aims to bridge meaningful connections, innovative services, and the vibrant pulse of the state's hospitality industry. NJHA strives to encourage, nurture, and inspire the highest levels of professionalism and accountability amongst members, collectively representing the diverse tapestry of New Jersey's hospitality landscape. *Note: This organization was formerly known as the Hoboken Hospitality Alliance (HOHA).* |
| Project Synopsis: Activities/Actions Required | NJHA would like to provide graduate students working on this project with a real-world understanding of the local challenges faced by restaurant operators and businesses supporting the hospitality industry.
Project aspects that the NJHA would like the team to assist with this semester include networking, workshops and seminars, project adjustments, and a feedback mechanism: Networking: NJHA will make connections with the local community and within their organizations.
Workshops and Seminars: Organizing educational sessions to discuss industry challenges and best practices.
Mentorship: Pairing students with experienced professionals in the hospitality industry.
Feedback Mechanism: Establishing a system to gather feedback from students and participating businesses to continuously improve the program. Students may also assist with website updates and recommendations.
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| Project Synopsis: Expected Results |
Skill Development: Measurable improvement in students’ understanding of industry challenges and practical skills.
Community Impact: Positive feedback from local restaurant operators and businesses regarding the support provided by students.
Networking Growth: Increased connections and strengthened relationships within the local hospitality community.
Program Expansion: Potential for program expansion based on successful outcomes and feedback from all stakeholders.
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Project Timeline
Zen Om Studio - Drive Local Foot Traffic through Digital Marketing
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Due Date
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Activities |
Deliverables
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Tue, 01/20/26
12:00 AM
UTC
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Academic Calendar
We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones.
Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones.
Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
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Fri, 04/10/26
11:59 PM
EST (UTC-05:00)
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Spring 2026 Midterm Student Evaluation
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Required Evaluation
Evaluation submission is required.
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Fri, 04/10/26
11:59 PM
EST (UTC-05:00)
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Spring 2026 Midterm Presentations
Required Action Item
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff.
This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester.
Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward!
Christina Alwell will coordinate with team leads in February to schedule the midterm presentations. These will take place in mid-March.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff.
This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester.
Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward!
Christina Alwell will coordinate with team leads in February to schedule the midterm presentations. These will take place in mid-March.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Fri, 05/22/26
11:59 PM
EST (UTC-05:00)
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Spring 2026 Final Student Self Reflection
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Required Evaluation
Evaluation submission is required.
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Fri, 05/22/26
11:59 PM
EST (UTC-05:00)
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Spring 2026 Final Presentations
Required Action Item
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor.
It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness.
Take pride in what you've built and finish strong!
Christina Alwell will coordinate with team leads in early April to schedule the final presentations. These will take place in early/mid May (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor.
It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness.
Take pride in what you've built and finish strong!
Christina Alwell will coordinate with team leads in early April to schedule the final presentations. These will take place in early/mid May (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |