Founded by Mary Couzin in 2001, the Chicago Toy & Game Group, also known as ChiTAG, produces ChiTAG Week, a series of events promoting and celebrating play and innovation. These events include the Chicago Toy & Game Fair, the largest public toy and game fair in North America targeting families, as well as Innovation Conferences, the Toy & Game Innovation Awards (TAGIEs), the Young Inventor Challenge, and the PlayCHIC Fashion Show. ChiTAG's mission is to encourage and promote the power and joy of invention in social, educational, and professional environments.